![]() ![]() How Dia and I have navigated through the spirits industry is by focusing on the consumer pull through and depletion. Harris: It's a great thing to have that type of hospitality and that level of attention to detail, especially when you're talking about your consumer, because a lot of the spirits industry is based off of shipments. Even though she was getting harassed by the law, she was able to forge on. When people went to her place, they felt truly welcomed. Bertie “Birdie” Brown was famous for that. Then we came together to work to build Cîroc importance of hospitality, of taking care of your customers, of remembering the details, of providing a full sensory experience. The one interesting point about Erin and I and Hands goes back to when we both worked for a guy named Marc Barnes in Washington, D.C. She took all those risks and became well known, not for only providing what they used to call the best moonshine in the country, out of Montana, but also for her hospitality. It was downright dangerous to be a Black woman bootlegger. There are stories of these women, Bertie, in particular. It's a disservice to all Americans to hear filtered, selected excerpts from our history and it drives a false narrative that leads to women and people of color being disproportionately left out. Simms: If you look at the history of America, frankly, it's replete with untold stories. Courtesy of SHAREIF ZIYADATįor(bes) The Culture: What inspired Hands to partner with Saint Liberty Whiskey? Simms and Harris played an active role in elevating wine and spirits brands, such as CÎROC. They are not only the ones purchasing at the liquor store, they need to also be at the board level and throughout the entire supply chain. It's incredibly important for women to be part of the conversation at every level. You can't have an honest, respectful conversation with the customers who are not reflected in your leadership. All of these women, whether they work for a corporation, or for a business-or if they own their own business-are approaching it in a very innovative way.ĭia Simms: Women and millennials are the customers in the spirits industry really driving the resurgence and the fast growth of whiskey in the last six years in terms of the fastest growth population. They didn't know anything about wine when they first started, but they ended up launching something of their own.Īdditional examples include Fawn Weaver, CEO of Uncle Nearest and Ingrid Best, who is the new Combs wines and spirits global marketing vice president. ![]() They own vineyards and a wine portfolio in California. She created a path for executives to evolve their marketing spirits to hone in on the possibility of a major deal like that.Īlso, the McBride sisters, who are super assertive. Some of the women over the last 15 years who I've been inspired by are Jacquie Lee, who was at Diageo during the time of the deal with Dwayne 'The Rock' Johnson and Sean Combs. ![]() We treat the business like it's our business. For(bes) The Culture: How has female entrepreneurship evolved, especially for women of color?Įrin Harris: No matter what industry we're in, we approach it with entrepreneurial spirit.
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